Creatively Advancing into Novelty
This is Part 1b of my recent grad school design paper, the introduction can be read here. and Part 1a can be read here. … From 1918 to 1992 Yugoslavia improvised their very own “third way” type of economy. In 1948 Josip Broz Tito broke with Stalin and pulled Yugoslavia (which today is comprised of…
At the end of the day, I think we must always try to expand our spectrum. The more people we try to communicate with, the more generic our messages have to become. And as our messages become more generic, it’s less likely that people will have access to anything that’s different. I know this is…
“Advertising’s goal, of course, is to make you want something. To create desire. That begins by making you unhappy with what you currently have, or don’t have. Advertising widens the gap between what you have and what you want. Wanting to buy something, then, is a response to feelings of dissatisfaction, envy and craving. A…