At the end of the day, I think we must always try to expand our spectrum. The more people we try to communicate with, the more generic our messages have to become. And as our messages become more generic, it’s less likely that people will have access to anything that’s different. I know this is…
Posts Tagged
advertising
Graphic Design Activism
“Advertising’s goal, of course, is to make you want something. To create desire. That begins by making you unhappy with what you currently have, or don’t have. Advertising widens the gap between what you have and what you want. Wanting to buy something, then, is a response to feelings of dissatisfaction, envy and craving. A…