“There is much more to branding than a logo or style. It is a manifestation of power.” –Rodney Abbot, Caps Lock, pg. 131 “It is important to understand the violent part of the history of branding, not just the exceptionally barbarous acts from long ago, but as a fundamental capitalist strategy. The transatlantic slave trade…
Reflections On The Dogma of Branding and Rejecting The Language of Domination
