Posts Tagged

paul rand

With surplus, comes starvation.

If you perceive the universe as being a universe of abundance, then it will be. If you think of the universe as one of scarcity, then it will be. And I never thought of the universe as one of scarcity. I always thought that there was enough of everything to go around–that there are enough…

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Design is the foundation of all the arts.

Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts. — Paul…

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Without Aesthetic

“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.” -Paul Rand