But it gets worse. Gladwell’s argument, as I read it, isn’t simply the observation that Web 2.0 is ill suited for social activism. The real worry is that Web 2.0 creates an illusion of activism. That is, real world activism is being traded in for a virtual activism. And the dual meanings of the word…
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activism
Graphic Design Activism
“Advertising’s goal, of course, is to make you want something. To create desire. That begins by making you unhappy with what you currently have, or don’t have. Advertising widens the gap between what you have and what you want. Wanting to buy something, then, is a response to feelings of dissatisfaction, envy and craving. A…