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It’s Obvious Why Rio Won the Olympic Bid…

they had a better logo. On second thought, I don’t know I can’t make up my mind.

From the Rio bid site:

“The Sugar Loaf in the shape of a heart represents the Brazilians’ indisputable passion and vibration for sports. The exclamation point replacing the numeral 1 in the writing ‘Rio 20!6’ symbolizes Brazil’s heightened expectations with the chance of hosting the event,” said logo designer Ana Soter, from Soter Design (winner of the Brazilian Olympic Committee logo bid).

From Wiki:

The current redesigned logo was released on September 19, 2007. Using the same color palette, a unique six-pointed Chicago star represents a compass pointing in all directions reaching out to the world. Each point represents an Olympic value: Hope, Respect, Harmony, Friendship, Excellence and Celebration. The warm colors initially represented in the flame (or top) of the image refer to the sun, the cool colors represent the green parklands and blue waters of Lake Michigan. Initially beneath the logo were the words “Applicant City”.

“The Sugar Loaf in the shape of a heart represents the Brazilians’ indisputable passion and vibration for sports. The exclamation point replacing the numeral 1 in the writing ‘Rio 20!6’ symbolizes Brazil’s heightened expectations with the chance of hosting the event,” said logo designer Ana Soter, from Soter Design (winner of the Brazilian Olympic Committee logo bid).

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0 Comments

  • November 30, -0001

    I think the Rio one should win and I think the opening ceremony should be Duran Duran singing "Rio". Even if it's in Chicago I still think the opening ceremony should be Duran Duran singing "Rio", it just wouldn't make as much sense though.

    Reply
  • Kim Owen
    October 6, 2009

    No you're right there design is better :) - I didn't read your whole blog though soooo.....

    Reply
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