There are numerous ways of interpreting the visual language. Unlike the spoken or written language of which the grammatical laws are more of less established, the visual language has no obvious laws. Each design theorist may have a completely different set of discoveries. … We must not forget that the designer is a problem-solving person….
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design theory
Paul Sahre’s Tense Graphic Design
Q: How do you know when something you’ve designed is successful? A: It’s a little thing, a little Spark that makes something memorable or beautiful or unforgettable. It’s very hard to describe and people have very different ways of describing it. [Alexander] Gilman once came into my class at the school of visual arts,…
Design is not style.
People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing. —Paola Antonelli Design…
Designing as Factory Work
by Daniel van der Velden, 2006 In the NRC Handelsblad newspaper, Annette Nijs, cultural spokesperson for the VVD (People’s Party for Freedom and Democracy), wrote, ‘We are making a turn, away from the assembly line to the laboratory and the design studios, from the working class to the creative class (estimates vary from 30% to…
The Real Issue: A Thought by Milton Glaser
“The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.” -Milton Glaser