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Lester Beall’s Graphic Design is Modern and Free!

Lester Beall was the first US designer to create images that were truly free of European influences. His poster series for the Rural Electrification Administration, made up of simple ideograms stripped of all geometric superfluities, and with unashamedly plain typography, may be considered the earliest example of true American graphic design, modern and free.

–From the book Graphic Design: A History by Alain Weill

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