Lester Beall was the first US designer to create images that were truly free of European influences. His poster series for the Rural Electrification Administration, made up of simple ideograms stripped of all geometric superfluities, and with unashamedly plain typography, may be considered the earliest example of true American graphic design, modern and free. –From…
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Lester Beall
DESIGN: Trading Hard Edges for Subjective Decisions.
Visual design is often the polar opposite of engineering: trading hard edges for subjective decisions based on gut feelings and personal experiences. It’s messy, unpredictable, and notoriously hard to measure. The apparently erratic behavior of artists drives engineers bananas. Their decisions seem arbitrary and risk everything with no guaranteed benefit. —Scott Stevenson Design by Lester…
Flickr Poster Finds
It’s hard to believe this last poster was created in the 1930’s. It fits right in amongst its contemporary friends. I think it is a sterling example that, like art and music, good design is timeless.