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Stefan Sagmeister on ‘talent’ and ‘graphic design’


Q: When did you realize you had design talent?

A: I feel that talent is the implemented desire to excel at something. I had a strong desire to be good at design…

Q: How would you define the term “graphic design”?

A: Surely you must be joking. Smarter people have shot their little toe off over this.

Q: Come on, give it a try.

A: If you insist, how about: Graphic Design is the work made by a graphic designer
or:
the combination of visual and written expression of an idea, process and system for the betterment of client interests, human locomotion, not excluding the recent trend of a lower x-height among Dutch typographers.

Excerpt of an interview with Stefan Sagmeister from the book How to Think Like A Great Graphic Designer by Debbie Millman

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