The challenge with design is that it’s not as primitive as logic, but we tend to silently measure it logically. Design is a craft that approaches the complexity of natural language with nuances, contradictions, and emotions. Much like good writing, good design is something that doesn’t just evolve, but is intelligently created by a craftsman. And it always grips us in an unexplainable way.

Because it is, often, unexplainable.

–Nishant Kothary

drawing by El Lissitzky

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